Heartful Hands - Senior Home Care Services
Transforming a local senior home care agency's digital presence through strategic marketing and modern web development, resulting in a 145% increase in client inquiries and 200% growth in organic search traffic.
The Challenge
Heartful Hands, a compassionate senior home care agency in Truro, NS, faced several challenges in establishing their digital presence and reaching families in need of their services:
- Outdated website with poor user experience, making it difficult for families to find essential information about care services
- Limited online visibility in local search results, causing potential clients to choose competitors instead
- Inefficient lead capture system resulting in missed opportunities and delayed responses to urgent care requests
- No content strategy to showcase their expertise in senior care and build trust with potential clients
- Absence of digital marketing strategies to reach and engage with adult children looking for care solutions for their aging parents
Our Solution
We developed a comprehensive digital transformation strategy that combined modern web design, local SEO optimization, and targeted content marketing to establish Heartful Hands as the trusted senior care provider in their region.
Key Features
- Modern, responsive website with intuitive service navigation and care information
- Advanced lead capture system with 24/7 emergency contact options
- Comprehensive local SEO strategy targeting Truro and surrounding areas
- Educational content hub with senior care resources and guides
- Automated email nurture campaigns for prospective clients
- Integration with care management and scheduling software
Impact & Results
Inquiry Growth
Increase in qualified care service inquiries through optimized lead capture
Organic Traffic
Growth in organic search traffic through local SEO optimization
Conversion Rate
Improvement in website visitor to inquiry conversion rate
Digital Marketing Performance
- 50% reduction in cost per lead acquisition
- 300% increase in email newsletter subscribers
- 90% improvement in local search rankings
Business Impact
- 40% increase in client retention rate
- 25% growth in service area coverage
- 60% increase in referral partnerships
Technologies Used
WordPress
CMS Platform
HubSpot
CRM & Marketing
Google Business
Local SEO
AlayaCare
Care Management
Ready to Transform Your Healthcare Organization's Digital Presence?
Let's discuss how we can help your healthcare business achieve similar results with our comprehensive digital marketing and development expertise.